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Lisa D. Pacheco, CSEE

Vice President of Sports Development

A motivated professional in tourism industry sales with a consistent track record in developing new business, relationship management, generating customer loyalty, managing accounts, and delivering top results.

Lisa started her career in the hotel industry working for Hilton and an independently owned hotel in their sales department. She was consistently recognized as a top producer and exceeding quotas.

She spent the last 17 years of her career working for the Williamsburg, VA Chamber and Tourism Alliance. Lisa actively promoted Greater Williamsburg as a meeting and conference destination. She initiated and developed the Sports Williamsburg program which generated an annual economic impact of $10M+ to the community.

Lisa has many professional affiliations in the conference sales and sports market. She was one of the first 200 people nationwide to receive her Certified Sales Event Executive designation. She is also a graduate of the Class of 2013 LEAD Historic Triangle program.

Community is very important to her. Lisa spent 4 years on the Board for Lead Historic Triangle. She also served on the board for United Way – Day of Caring. Lisa continues to volunteer with the community and believes everyone should give back when possible.

When she isn’t busy with work, Lisa likes to walk her dog and spend time with her 3 children. She also likes to travel, read, and listen to music.

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